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It all started back in 2012 when our founder Brianne West started developing formulas in her kitchen at her Ōtautahi (Christchurch), Aotearoa (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket - or even Amazon. In 2015 Brianne crowdfunded capital to expand the business and by 2016 was starting international sales. Today, Ethique sells in more than 22 countries and has employees across the globe, yet we still remain a small, entrepreneurial, and mission-led organization that aims to make products that are better for you and for the planet.

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It all started back in 2012 when our founder Brianne West started developing formulas in her kitchen at her Ōtautahi (Christchurch), Aotearoa (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket - or even Amazon.  In 2015 Brianne crowdfunded capital to expand the business and by 2016 was starting international sales. Today, Ethique sells in more than 22 countries and has employees across the globe, yet we still remain a small, entrepreneurial, and mission-led organization that aims to make products that are better for you and for the planet.


Discount Description Expires
Get Code 20% Off Sitewide Usable 2026-12-12
Get Code Free Gifts On Sitewide Usable 2026-12-12
DEAL Free Shipping Sitewide Usable 2026-12-12
DEAL Upto 70% Off Sale Items Usable 2026-12-12
Get Code 20% Off Sitewide Usable 2026-12-12
DEAL $5 Off Live And Let Shine Gift Pack For Balanced Hair Usable 2026-12-12
DEAL $5 Off Smooth Sailing Gift Pack For Dry Hair Usable 2026-12-12
DEAL Pink Haircare Storage Tray For $13 Usable 2026-12-12
DEAL Minimalist Unscented Deodorant Stick For $14 Usable 2026-12-12
DEAL Nourishing Sweet Orange & Vanilla Body Butter For $13 Usable 2026-12-12